Formula 113 Car Wax has made a significant impact on the automotive car care industry over the past 14 years. Wax Daddy’s products were first introduced in 1995 at the Daytona car show called “THE TURKEY RUN” the South East’s largest car show held every year on Thanksgiving weekend. Sales were slow and nobody knew our products so the owner Michael Prisco (Wax Daddy) gave a U haul filled with Formula 113 Car Wax and the Beadx Detail Spray away at the DJ booth.

The following spring , the house phone started to ring and orders started coming in from all over the South East. Based out of just a 2 car garage, Wax Daddy started to fill bottles and went out and bought a new van and got ready for spring time in the North East.

Eventually, word of mouth coupled with extensive marketing at collector car shows, car cruises and collector car auctions put Formula 113 One Step Wax and Sealant and BeadX Detail Spray on the map.

Wax Daddy became infamous for selling the products from a little red wagon filled with Formula113, Beadx and a host of other detailing products at many major car shows all over the North East. Wax Daddy was walking the show fields and asking car enthusiasts if they wanted to see how well these new products worked.

web: http://www.edwardeksi.com
email: eddie@edwardeksi.com
631-780-6243